Product Design
Localbuys
Localbuys is based in Prince Edward Island, Canada, with over 500 users using its service daily during the pandemic. The company engaged vendors, drivers and customers to bring different services in two apps - contacts, delivery service for local shops selling Canadian and international products in a delivery service. I was hired as a Product Designer to create services for local businesses and their community.
Company
Localbuys
Year
2020 - 2021
Role
UX Design, Visual Design, Concepting
Whatever you want, wherever you want it.
Localbuys offer local entrepreneurs and business owners a local platform to sell all kinds of domestic and international goods under threat from Covid-19 and massive global conglomerates.
Design Process
Challenges and Goals
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How might we create a digestible and efficient online delivery experience for our Prince Edward Island customers, that averages 44 years of age, to make the app experience more engaging and easy to use?
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Given that 33% of our users are older than 65, will digital interactive products enhance online shopping more efficiently for seniors (65 or older) than traditional in-person shopping?
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How to encourage customers to look into each vendor's products, that visually align products in the most user-friendly yet aesthetic way
Users Interviews & Analysis
To know the locals.
I interviewed 50 users to learn about the following:
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When, why, how often and how do they order products online.
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How do they make their decision in choosing one delivery service over another.
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Areas they think our competitors (Skipthedishes, Doordash) can improve on.
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The user flow when they order products in the Localbuys app.
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How they discover new stores, shops and products.
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Any food allergies and other bad experiences influence their user flow.
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Their experience using a kind of online delivery services.
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From the user interviews, I came out with the following analysis:
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Order products online in bad weather, busy schedules, with high conveniency required.
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High price sensitivity and are most concerned about delivery fees.
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Visually driven (want photos and brief descriptions of the products).
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High interest in supporting local businesses and stores.
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Want more accurate order status updates.
User Persona
Designed for the locals.
User Story
Stephanie is a 33-year-old office worker and a mother of two. She is busy and cares about a healthy diet for her family and herself. However, Stephanie does not have sufficient time for groceries shopping and in-person shopping. She feels she barely has time for her personal goals. She wants to do many things better in her personal life and her children's life, but they always seem to get pushed off, and she wants to change that.
Goals
- Achieve goals to further personal life with her children
- Better time management
- Have something to rely on that can provide a healthy lifestyle
Frustrations
- Not able to prepare healthy food for her family due to her busy schedule
- Struggle to buy regular appliances due to her workload
- Do not have a vehicle to travel that results in inconvenience
Motivation
- Her family
Behavior
- Search online platforms for shopping
- Dislike paying expensive delivery fees
- Write down things she has to buy but always forgets to buy them
Problem Statement
Show users introduction engagement.
No introduction engagement was shown on the launch screen of the delivery app. Through extensive user research from the customers and vendors, there is a vital barrier between the users using the delivery service app by not acknowledging its purpose and usability.
Show the main components as introduction.
Present stores, delivery, items and location introduction as they are the main component of the delivery service app.
Solution
The Solution
Challenge
Create a world class design with a low budget.
That equals the competition and attracts new users, investors, vendors and cooperation partners.
Facing the Challenge
All in one place.
Localbuys combines the home page, location, shop choices into a seamless experience so you can easily see all the information you need in one place.
Glance and go.
When chosen the ideal shop to browse, you are one click away from checking out with your product in mind.
The other way around.
When you don't know any of the shops and just want to find the ideal product asap, you can simply browse your product in mind through the shop categories.
Tons of choices.
It all start with a category in mind with tons of choices provided in Localbuys.
Design Process
Small changes makes huge difference.
Accumulating better applicable product information for new users during the launch of the Localbuys app.
Shopping made simpler and easier
By optimizing the small details in the delivery service app, I was able to help customers buy the desired product with high convenience, introduce the specific vendor's marketing language, and develop a complete interpretation of a particular product.
Next Project
Sumikko Mart